Back in the day we had hunters and farmers. It was a duel of which would survive. The hunters thought they had an advantage because they can protect themselves against the climates and they were well equip to take on any foes. The farmers thought they would win the fight also because of their agriculture know how and disciplined lifestyle. They understand the seasons and how to make it work for them.
So the two types engage in survival combat. Which do you think won? Was it the hunters or the farmers?
In business I’ve come to understand that you need both side to really be successful. Hunters are gathers and farmers tend their crops.
If something is wrong in your business you are either being too much of a farmer or too much of a hunter.
As the story goes. The hunters would go out and hunt for their sustenance. They would come back skin their catch, cook it eat it and use other parts of the catch for other uses they see fit. And when that “game” or catch is all set and done, they would go out and hunter and gather again. This became their way of thinking thus became their way of life.
The farmers on the other hand would find crops, plant them, protect them, and water them. When they are ready for harvest they would pluck them and eat them. The farmers would also take care of their livestock making sure that they are cared for and are able to “reproduce.” The farmers would do things in certain seasons to make sure they’d plant the right seeds to reap right harvest. They became aware of the changing seasons, and use it to make it work for them.
Now what does hunters and farmers have to do with online business? Everything. For example you can say the hunter represent the regular 9-5 or overnight worker. They go out hunt, gather and do it again. Whereas a farmer is an online marketer who understands that he can plant a crop and have it reproduce after its own kind –hence residual/passive income.
I am not negating the hunter we all are hunters. But you have to shift to the farmer’s mindset. You can hunt for the next retail arbitrage item, but you have to adapt a farmer’s mindset to turn that item into a reproductive item, by taking your business further in contacting the manufacture of that product. Therefore after you do what the hunter does, you then in turn do what the farmer does.
This mindset shift also works in the eBook business model. You hunt for an evergreen niche, you farm the idea to a writer who produce the content for you and you plant it in the soil, the soil can be Amazon, kobo, book baby and so on. How a farmer protects his crop and waters it is what we call marketing. This is the leg work we put behind what we have hunted, planted and farmed.
Taking an example from the hunter and farmer you can grow your business tremendously.
The problem lies when you are stuck being only the hunter or having only the farmer mentality. They both can work for you.
And if you find you are more one then the other you can outsource what you are not good at.
Don’t just hunt for a new business model or a new course. Have you ever heard of the “shiny” object expression? This is where someone finds one thing interesting and move on to something else without finishing what they already started.
The shiny object follows both the hunter and farmer in all of us. In order to combat this as a hunter is to aim for one prey, stalk it (research phase), go after it (that’s when you’ve made up your mind) capture it (that’s when you buy or opt-in) now you need to follow through skin it (doing the actual work) cook it (product testing) eat it (reward for your hard work). These are the steps to follow through as the hunter. And rinse and repeat.
For the farmer, decide on the crop, (business module) plant the crop (doing the work) water and protect the crop (product testing, researching phase) this is the phase that is out of the farmer’s hand. This is the phase were the farmer has to trust the process, knowing that if he did his part, nature will do hers. This is the phase where some entrepreneurs leave. They do all the work prior, leaving behind a great seed in the ground that must take time to mature. Only to leave it to someone else to come along and reap the harvest they planted. This should not be your story. If you are the farmer and in this phase you need to stick to it. You need the grit to see it through. And the last phase for the farmer is when the crops finally show up. This is when customers respond to your product or service.
So it is good to be both a hunter and farmer, hunt like a hunter for that next sale or business model, and then be diligent as a farmer to tend what you just planted. Cultivate those relationships, those clients like the livestock for the farmer. Your livestock will reproduce after its own kind. In other words repeated customer.